When we talk about the customer lifecycle we refer to the different stages a consumer goes through when interacting with a brand. From when he first gets to know about your brand all the way until he turns into someone who actively recommends your products or services to his peers.

The marketing objectives vary at each of those stages and different types of interactions and marketing activities become important.

We can differentiate 6 stages. The image below shows the customer lifecycle and explains the objectives and relationship marketing focus throughout.

In this learning series we will explain you every stage of the customer lifecycle, what are the most important marketing objectives and the relationship marketing activities to growth hack your business at each stage.